We are looking for a Sr. Data Analyst & CRO Specialist for a successful apparel brand.

Responsabilities

• Analyze and interpret complex data sets 
• Provide insights into the website and online marketing performance
• Lead the development and implementation of data-driven CRO strategies to improve the website's conversion rates
• Analyze website traffic, user behavior, and conversion data to identify areas for improvement and optimization
• Conduct A/B and multivariate testing experiments to identify the most effective design and messaging elements
• Identify and interpret trends and patterns in datasets
• Assist other teams in gaining access to the right data
• Under guidance, perform basic quantitative or qualitative analyses to support the development of solutions for internal or external client project teams
• Work with the marketing team to identify target audiences and develop personalized messaging strategies
• Work closely with the marketing, design, and development teams to optimize the website's user experience and drive revenue growth (create optimized landing pages, product pages, and checkout flows)
• Automate and improve manual processes to relieve pain points from the team
  
• Engage with internal stakeholders to gain an understanding of the blockers that need to be solved and gather requirements for analytical tasks
• Extract, load and reconcile large data sets from multiple system platforms and sources
• Utilize SQL or other advanced analytic tools to perform data extract and query functions
• Take ownership and follow up on action plans regarding specific KPIs
• Monitor and report on the performance of CRO initiatives, and recommend improvements based on data-driven insights
• Stay up-to-date with the latest trends and best practices in CRO, data analysis, and web design
• Implement and standardize tools, analytical processes, and playbooks
• Create specifications for reports and analysis based on business needs and required or availabledata elements

How do we imagine you?

• Bachelor's or Master's degree in Engineering, Data Science, Statistics,
  Computer Science, or a related field
• At least 5 years of experience in data analysis and CRO in an B2C e-commerce
• Advanced knowledge of data analysis tools and techniques, including SQL,
  Python, R, and Excel
• Strong understanding of CRO principles and techniques, including A/B
  testing, multivariate testing, and user experience optimization
• Experience with web analytics platforms such as Google Analytics and
  Firebase
• Experience with data management platforms such as BigQuery,
  Snowflake
• Plus: 
  • Experience with visualization tools such as Google Data Studio or PowerBI
  • Familiarity with front-end development languages such as HTML, CSS, and JavaScript
• Strong analytical and problem-solving skills, with a keen attention to detail
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
• Passion for innovation and facility to work in fast-changing environments
• Good communication skills: able to communicate with different departments and know how to structure information
• Up to date with the latest trends in digital and data

Languages

• Fluent in English & Spanish

We love people who enjoy working with people. We are looking for fashion enthusiasts with a very analytical mindset, used to speaking technical and business language, flexible and able to work in a dynamic environment.

If you think you fit in with everything we've told you... send us your CV 📧, we're looking forward to meeting you!