We are looking for a strategic and customer-focused Loyalty Manager to lead the global customer loyalty strategy within an international fashion brand.

This role will play a key part in enhancing customer engagement, strengthening retention, and driving long-term customer value across all channels and markets.

Key Responsibilities:

• Lead the strategy, development, and optimization of the brand’s loyalty and customer engagement initiatives on a global scale.

• Design customer-centric experiences and benefits aimed at increasing retention, frequency, and Customer Lifetime Value.

• Collaborate with CRM, Digital, Retail, and Brand teams to ensure consistency across all customer touchpoints.

• Analyze customer data, program performance, and engagement metrics to identify opportunities and drive continuous improvement.

• Develop customer segmentation strategies to personalize communication and maximize program effectiveness.

• Identify new initiatives to improve customer acquisition, data capture, and customer engagement.

• Work closely with Data and Tech teams to ensure successful implementation of loyalty-related tools, functionalities, and integrations.

• Monitor budgets, timelines, and project execution to ensure efficient delivery of initiatives.

• Benchmark trends and best practices in loyalty, CRM, and customer experience within premium and fashion brands.

• Prepare strategic reports and insights for senior stakeholders and leadership teams.

• Continuously propose innovative ideas to enhance the overall customer experience and maintain a competitive positioning.

What we are looking for:

• Bachelor’s degree in Business, Marketing, Communication, or a related field.

• +5 years of experience in Loyalty, CRM, Customer Engagement, or Retention Marketing roles.

• Strong analytical mindset with experience interpreting customer and performance data.

• Background working with CRM and loyalty platforms.

• Strong understanding of ommnichannel environments, customer journeys and digital ecosystems.

• Experience coordinating projects involving multiple departments and stakeholders.

• Fluent English & Spanish is required.

• Experience within fashion, luxury, or premium consumer brands.

If you feel aligned with this vision and bring the experience to elevate a brand with elegance, purpose and global ambition, we’d love to hear from you.